How to elevate your brand with personal branding photos

After an incredible small business weekend, I just have to start this post by saying how grateful I am that so many people decided to truly and intentionally support small businesses this year. Today, we are going to talk about every entrepreneur’s favorite topic: MONEY. well, really personal branding, but the two are related. There are a few perks to elevating your personal brand but one of the most tangible is being able to charge more for your work.

If you are new to the blog, make sure you check the posts below for more information on planning incredibly effective branding sessions. If you are in the Edmonton area, you can contact me here and we can get you booked in. Ready to elevate your brand with personal branding photos?

Know Like Trust Factor

That’s right folks, you heard it here first…. just kidding. You have likely heard about the know like trust factor before, but I am going to talk here about how you can get it through your branding photos. Two birds, one stone, as they say. Basically, here’s the short of it: if your people don’t know you, they can’t like you. If they don’t like you, it’s harder to trust you. If they don’t trust you, they definitely won’t buy from you! So, as you can see, getting them to know you actually makes you money.

How can we get them to know you though? When it comes to branding photos, I talk about the four different poses you need a bit more here. Photos of you in your element “working” are incredibly effective. Even if you usually work in your PJ’s in bed, having some coffee shop style photos with a laptop. Pro Tip: When people see you working, they are less likely to question how much you charge. Or photos of you and your dog are great for the “like” content. I know I wish I had more dogs on my Instagram feed. Just saying!

Are you offering a luxury service… but aren’t investing in luxury services yourself?

I literally hate that this is true, but it is. You don’t see luxury wedding planners without the luxury purse to match. If you are DIY-ing everything in your business (and this extends to more than *just* branding photos), you are going to attract more budget/DIY clients. Now I am not saying there is anything wrong with that – there will always be clients and service providers at all price points. But if you are after those dreamy luxury clients who don’t question your worth… start being that kind of client. Luxury doesn’t have to mean serious, but it does mean high quality. You’ll find the ones who don’t need to discount are almost always the ones who have a strong personal brand.

Your visuals make sure that your ideal customer sticks around to read more

I’m a personal brand photographer, so I am already a little biased. But you can have the best Instagram caption in the world, but if nobody stops their scroll on your photo, it’s a wasted effort. When people cruise on over to your profile, you should make sure there is always one photo of you in your most recent 9 posts.

The same goes for your website. The visual media is the first impression when deciding if they want to stick around and learn more about you and your services. You can’t have a great website without great photos. I don’t have stock photos anywhere on my website, but I know if you are not a photographer, you might not have that luxury. Stock photos are perfectly fine for some of your website – the filler content – but you need at least a few photos of YOU on your website to make sure your customer connects with YOU (not just what you do). After all… you aren’t going to spend thousands on a website and then tighten your purse strings when it comes to a few hundred dollars on branding photos… are you?

Let’s Book Your Edmonton Personal Branding Photoshoot!

Don’t worry about all the details. I will help you brainstorm poses and choose a location. I have even been known to help people choose their outfits too haha. Once you book a branding session with me, I send you TONS of information and planning material to help you plan the shoot and am always available for a virtual zoom beforehand so you feel completely supported. I know not everyone loves taking photos of themselves but on the day of, I will do WHATEVER it takes to make you feel at ease. That’s my brand after all 😉

Book your Personal Branding Photos Here